‘Axalta on Tour’ Cell Coaching Reaches Milestone 20,000 Automotive Refinish Staff in Latin America

TLALNEPANTLA, Mexico, Oct. 9, 2019 /PRNewswire/ — Axalta (NYSE: AXTA) celebrated reaching a milestone of 20,000 automotive refinish employees skilled by way of the ‘Axalta on Tour’ program immediately, which brings free specialised coaching to physique retailers in Mexico and Latin America.

Since 2016, Axalta’s consultants have traveled by way of each nook of Mexico, Colombia and Argentina to coach refinishers immediately of their physique retailers and supply them with instruments to maximise the usage of the merchandise, cut back time, and enhance productiveness.

“At Axalta, we put our clients first,” stated Daniel Salcido, President of Axalta Mexico and VP of Axalta Refinish Latin America. “We’re very proud to have coated a lot floor previously few years serving to to coach refinisher clients and maintain them present with the newest strategies, merchandise and applied sciences. ‘Axalta on Tour’ offers us one other alternative to be near clients, hearken to their wants and supply help to assist them develop their companies. Their success is our success, and we’re so lucky to have the chance to be within the store with our clients regularly.”

This system has supplied custom-made coaching primarily based on clients’ wants and necessities in every market and broadens their data on probably the most superior restore strategies. By means of these programs, members find out about substrate preparation, easy methods to keep away from paint defects,
blend-in jobs, coloration matching and enterprise administration for physique retailers, amongst different matters. The agenda consists of product demonstrations and utility coaching utilizing Axalta’s main refinish manufacturers similar to Spies Hecker® and Cromax.

“We’re proud to shut one other 12 months of the ‘Axalta on Tour’ program with extraordinary participation. Robust demand and curiosity on this program motivates us to proceed to make it higher annually to assist our clients ship the very best outcomes on the lowest attainable price. We’re happy with the success of this program and the advantages our clients understand in consequence,” stated Karla Tortolero, Strategic Planning and Advertising and marketing Supervisor for Axalta Latin America.

Axalta reinforces its dedication to high quality, innovation and customer support constructed up on greater than 150 years of expertise within the trade.

About Axalta

Axalta is a number one world firm centered solely on coatings and offering clients with modern, colourful, lovely and sustainable options. From mild OEM autos, industrial autos and refinish purposes to electrical motors, buildings and pipelines, our coatings are designed to forestall corrosion, enhance productiveness and allow the supplies we coat to last more. With greater than 150 years of expertise within the coatings trade, the roughly 14,000 individuals of Axalta proceed to search out methods to serve our greater than 100,000 clients in 130 international locations higher on daily basis with the best coatings, utility methods and expertise. For extra info, go to Axalta.com and comply with us on Fb, Twitter and Instagram @AxaltaLATAM

Axalta Coating Methods

Industria Eléctrica 10,

Tlalnepantla de Baz, Estado de México,



Julio Montiel


Extrategia, Comunicación y Medios

[email protected]

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