Bugatti, the French supercar producer, has stepped up its efforts to seize the eye of these for whom cash is not any object by constructing the world’s most costly new automobile.
La Voiture Noire, a one-off hypercar unveiled on the Geneva Motor Present, has already been offered to an unnamed purchaser for €11m (£9.5m).
The Bugatti president, Stephan Winkelmann, stated the automobile mixed “extraordinary know-how, aesthetics and excessive luxurious”.
The automobile has a black carbon fibre physique and a 1500-horsepower, 16-cylinder engine.
Bugatti described the automobile as a homage to the Bugatti Sort 57 SC Atlantic, of which solely 4 have been made between 1936 and 1938. The style designer Ralph Lauren is the proprietor of the final Atlantic produced.
La Voiture Noire (the black automobile) is assumed to have overtaken the Rolls-Royce Sweptail – which reportedly price round £7m to make – because the world’s most costly automobile.
Whereas the event of one-off automobiles is, maybe unsurprisingly, uncommon, they will show to be worthwhile for carmakers in addition to being a helpful advertising software.
Bugatti, which is predicated in Molsheim, in France’s Alsace area, is owned by the German carmaker Volkswagen.